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What Are Britain’s Favourite Gin Flavours?

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UKs Favourite Gin Flavours

What Are Britain’s Favourite Gin Flavours?

The Wine and Spirit Trade Association (WSTA) recently looked at the gin sales in shops, supermarkets and through online shops. Sales of gin in these places shot up by 22% in 2020. The rise in popularity looks to be staying for this year too.

When sharing the research publicly, the Wine and Spirit Trade Association said the driving force behind this growth in sales was down to flavoured gin. In fact, a whopping 75 million bottles of flavoured gin were bought in 2020.

Further to this research food and drink retailer Best British Produce completed their own research. They looked at data from around 40,000 shoppers in the UK over the last year to find the most popular gin flavour in Britain.

Pink Gins took the top spot as the undisputed winners. In fact, pink gins took up 14.3% of all flavoured gin searches online. Pink gin was followed by Raspberry Gin with 11.3% of the online searches. Just behind raspberry gin was Rhubarb and Ginger Gin will 11%. Next place was taken by Berry gin with 10.7% of searches and in 5th place was Rose Gin with 9.8% of the searches online.

There were some delicious flavours of Britain’s favourite gin after the top 5 too. For example, in 6th place was Gooseberry at 9.5% of the online searches. Pineapple Gin took 7th place with 8.4% of the searches. Lemon Gin and Blood Orange were also noted in the research each having 8% of the online searches for flavoured gin.

Gin distillers such as Whitley Neill and Edinburgh Gin have both had flavoured gins at the core of the offering since they began. However, over the last 2 years others big names such as Gordon’s and Bombay Sapphire have been making a concerted effort to introduce new flavours to their range of gins too.

The popularity of this spirit has gone through the roof in recent years. While Britain has always been a nation of gin lovers, this has really increased with new and exciting flavours. Gin bars are opening across the UK and the new varieties of colours and flavours can be seen in all the supermarkets too.

There has been a real resurgence for this spirit over the last decade and the popularity of the drink looks here to stay.

What’s your favourite flavour of gin?

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May 22, 2022
By ryan-knighton-2
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