Brand Guide: Absolut Vodka
Vodka is a clear spirit that is produced all over the world. Naturally, the country it’s made in and the individual production method will affect the overall outcome. So much goes into every drop that is created, and understanding this in greater detail will give you a newfound appreciation for your beverage.
So without further ado, here is our Absolut Vodka Brand Guide to tell you everything you need to know about this Swedish tipple.
Absolut: An Overview
Absolut is a Swedish brand of vodka that was first launched in 1979. As one of the largest spirit brands in the country, Absolut is sold in over 126 countries around the world. Absolut’s headquarters is based in Åhus and produces 600,000 bottles of vodka a day.
The term ‘Absolut’ is a reference to it being ‘absolute’, pure vodka. It is a throwback to Lars Olsson Smith who in the 1800s founded Absolut Rent Brännvin, which the present day Absolut is based on. He was fanatical about removing impurities from vodka to give a refined finished product. This is a practice that eventually spread to all vodka manufacturers, but arguably none more so than Absolut.
Like all alcoholic drinks, there are varying degrees of quality when it comes to the ingredients used and the overall production methods. In the vodka stakes, this is known as standard, premium or super premium vodka.
Absolut is considered a premium vodka as it is distilled from grain and uses natural Swedish spring water that is retrieved from 120 meters underground. Approximately 60% of a bottle of vodka is water and so the quality of the water plays a much bigger part than most people realise. Absolut puts their water through reverse osmosis to purify it before distillation.
Whatsmore, the company’s motto is ‘ONÖDIGT BRA’ which translates as ‘unnecessarily good’. They aim to continually improve the product, which again is a factor that is synonymous with a premium vodka brand, especially compared with a standard one.
The benefit of Absolut being a premium and not a super premium vodka is that you get an enhanced tasting experience without the extreme price tag, making it much more accessible without sacrificing the quality. Just for context, some super premium vodka brands retail for as much as £1,000 a bottle! Absolut on the other hand can be found for under £20.
Best Ways To Enjoy Absolut Vodka
If you’re partial to a vodka shot, then with a premium vodka such as Absolut, this will be far more enjoyable compared with a standard vodka. Whatsmore as Absolut uses grain instead of potato, the enhanced quality will be noticeable even when consumed neat.
Of course, vodka is most commonly consumed with a mixer drink or as part of a cocktail. Popular vodka based cocktails include an appletini, bloody mary, Moscow mule, screwdriver, cosmo, white Russian and a sea breeze. It will make all the difference to serve your Absolut cocktail in the right glass along with a garnish such as lemon peel.
As Absolut is produced in a wide range of flavours, even if you’re not a cocktail connoisseur, you can experiment with different bursts of flavours, simply by switching up the variety. For a tantalising tart finish, opt for the raspberri flavour. Or for a burst of the tropics, try mango or citron flavour. Not forgetting the cheat’s way to make a screwdriver (vodka and orange!), mandarin flavour is just the ticket.
Buy Absolut Vodka Online
We hope our Absolut vodka brand guide will help you make an informed purchase decision. The good news is that you don’t have to head out to the supermarket to get your hands on Absolut, you can order it right here on Bring. Me. Drink. We’ll even deliver it straight to your door!
You’ll find a wide selection of Absolut on our site including all the flavours we’ve mentioned above. We sell individual bottles, bulk bottles, miniatures and cans.